Today! January 25 • Wed • 12p-1p (pacific)

SoCal BMA Webinar Wednesdays presents...

”Content is Currency:  Developing & Leveraging
  Powerful Content for Your Web & Mobile Sites”

Jon Wuebben, presenter   Author, Founder and CEO - Content Launch   Member, SoCal BMA

How do smart businesses generate quality traffic and convert that traffic into sales, time and time again, without breaking the bank? Through the power of content marketing.  What types of content? Blog posts, videos, articles, web pages, webinars, white papers, social content and more.

Join us Wednesday, January 25th at 12:00 noon to 1:00 pm, and gain powerful insights on:

• How to turn your content marketing activities into a true competitive advantage

• How to effectively and correctly integrate mobile and social marketing

• And learn from real world examples of companies that are using the power of content to dominate their space

Quality content that is focused on user needs and connects with its intended audience is something many companies aspire to, but few practice well. For most companies, it requires a change in business/marketing philosophy and a fervent devotion to consistent content production.

The reality is that most web content could be crafted better and focused more on your customers needs. In fact, most companies spend all their energy and money thinking about the appearance and the architecture of their sites and spend very little time thinking about the actual content itself. Failing to look at content from a strategic point of view, they see their web pages as something they need to fill quickly.

Register now for Webinar Wednesday, 12 noon, January 25th, and be well on your way to content marketing success, whether you are just beginning your quest towards producing great content or are more advanced.

Attendees will also learn how to develop content using Search Engine Optimization (SEO), Social Media Optimization (SMO) and call-to-action techniques that will improve website performance, search engine rankings and, most importantly, sales conversion.
 

About Jon Wuebben
Founder and CEO of Content Launch, a web content development and marketing firm that provides content for hundreds of companies, digital agencies, web designers around the world, Jon is also the author of Content Rich: Writing Your Way to Wealth on the Web, and speaks nationwide on the topics of online content marketing, SEO copywriting, social media and entrepreneurship.  His new book, slated for release this January 2012, is Content is Currency: Developing Powerful Content for Web & Mobile, published by Nicholas Brealy. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management.

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What
”Content is Currency:  Developing & Leveraging Powerful Content for Your Web & Mobile Sites”

Where - Online

When - January 25, Wed, 12p-1p (pacific)

Fee
Early Bird Discount
$25 - Nonmembers
$10 - All BMA Members

Advance Discount
$40 - Nonmembers
$25 - All BMA Members

General Registration
$55 - Members and Nonmembers - Register Now!

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Make this your first event as a SoCalBMA member - at the member discount rate!
Simply visit our website and join now. 

Business Marketing Association, Southern California Chapter
Greater Los Angeles  •  Orange County  •  San Diego  •  Inland Empire
info@socalbma.org  • 866.318.8363  •  http://www.SoCalBMA.org